Every file you convert or compress is processed on real servers — that costs real money, paid for by ads and a few subscribers, never by watermarks or accounts. The most useful thing a happy user can do is help the next person find us. Most of what follows takes two minutes, none of it costs anything, and none of it is an obligation.
Four ways, honestly ranked. The highlighted one matters most.
A blog, documentation site, wiki, class page or company intranet — one plain contextual link is the only item on this list that compounds. Search engines treat an editorial link from a relevant page as a real signal, and it keeps sending people for years.
Get a ready-made snippet →~5 minutes · keeps working for yearsRate us on Trustpilot or Product Hunt. One sentence naming the actual job you ran — “compressed a 700 MB MP4 for email” — is worth more to the next visitor than any star count. Reviews are what people check before trusting a site with their file.
Review on Trustpilot →~2 minutes · builds trustSend someone the specific page — Compress JPEG, Video Compressor — not the homepage. A deep link drops them straight onto the working tool instead of a menu they have to navigate.
Share from your downloads →~30 seconds · direct referralA precise bug report is worth as much as a share: format pair, the options you picked, expected vs. actual, and the file itself if it isn't sensitive. It fixes the tool for everyone who hits the same file.
Report a bug →~5 minutes · fixes it for everyoneNot all help is equal, and it would be dishonest to pretend otherwise. A tweet disappears in a day; a link on a page that ranks stays useful for years.
| Way to help | Time | What it actually changes |
|---|---|---|
| Contextual link from your site | ~5 min | The only one that compounds — an editorial link from a relevant page is a genuine ranking signal and keeps referring people for years. |
| Trustpilot / Product Hunt review | ~2 min | Gives a first-time visitor a reason to trust an unfamiliar site with their file — the thing people check before uploading anything. |
| Deep link to the tool you used | ~30 sec | Direct referral with the highest conversion here — the person arrives with the job half done. |
| Answering a “how do I convert X to Y” question | ~5 min | Long tail — the thread stays indexed and keeps surfacing. Only worth doing where the tool genuinely answers the question. |
| A detailed bug report | ~5 min | Concretely more useful than a share if something is actually wrong. |
| Mentioning us in a tutorial or roundup | 30+ min | Highest impact, highest effort. Works best as one method among several, not as an advert. |
| A paid Basic or Pro plan | ~1 min | Direct funding, and it removes ads for you. Entirely optional — see Pricing. |
Most platforms deliberately strip the search-ranking value out of outbound links. That doesn't make them worthless — a human still clicks — but it changes where a link is worth placing.
| Where | What works there | Passes ranking value? |
|---|---|---|
| Your own blog, docs or wiki | A plain in-context link to the specific tool, inside a sentence that explains why | ✅ Yes — a normal followed link |
| Reddit, Quora, Stack Exchange, Discord | Answer the actual question first; mention the tool only if it fits | Usually not — outbound links are tagged nofollow/ugc. The value is the humans who click |
| X, LinkedIn, Facebook | A short post naming the specific job you did | No — same treatment. The value is reach |
| “Best free tools” roundups | A one-line entry linking a specific tool page | Usually yes, unless the list is marked sponsored |
| Course notes, syllabi, team wikis | A link next to the assignment or workflow that needs it | Only if publicly crawlable — but the referral value is real either way |
Yes, and more than sharing does. The main obstacle for any online converter is that a first-time visitor is about to hand a file to a website they have never heard of, and independent reviews are what they check first. A specific review — which tool, what the file was, whether the output was right — is far more persuasive than five stars with no text. It also tells us which tools people actually rely on.
The catch is ads. The free tier shows advertising, and that pays for the servers that do the encoding. No trial that expires, no per-file cap that turns into a paywall, no watermark, no account required. The optional Basic and Pro plans remove ads and raise limits, and there is a separately metered Developer API. That is the whole business model.
There is no account, seat licence or per-user gate, so nothing in the product stops you. Two caveats worth taking seriously: files are uploaded to our servers over an encrypted connection and processed there, so if your employer or institution restricts sending documents to third-party services, check that policy first — that applies to every online converter. And the licence terms for our own site content and branding are in the Terms of Service. For regulated or client-owned material, a tool your organisation hosts itself is the safer answer, and we would rather say so than pretend otherwise.
The specific tool page, almost always. Someone who lands on the homepage has to work out which of several thousand tools they wanted; someone who lands on Compress JPEG is one drag-and-drop from being finished. Good targets are the job-shaped pages — Video Compressor, Compress MP3, Merge Images to PDF — or a format hub such as Image Converter, Video Converter or Audio Converter.
Mostly not, and it is better to know that up front. Those platforms tag outbound links with nofollow or ugc, which search engines generally do not follow. What they do carry is people: a good answer in a thread that keeps ranking for “how do I convert X to Y” can send readers for years. So post where it genuinely helps someone, and do not treat it as an SEO exercise.
Send it through Contact Us with four things: the source format, the target format, any options you changed, and what was wrong with the output. Attach the input file if you can — format bugs are usually specific to how one encoder wrote one file. Add your email if you want an answer; the field is optional so that people who just want to flag something can.
Yes, and specific requests are the useful kind. Tell us the extension, what created the file, and what you need to open the result in — “convert to MP4” and “convert to something my 2014 TV will play” lead to different defaults. Obscure requests are welcome; a format nobody else converts is exactly the kind of gap worth filling.
Yes. You never need permission to review us, write a tutorial that uses a tool as a step, include screenshots, or put us in a comparison — including an unfavourable one. If you want the logo as a banner, it is on Link to Us along with ready-made HTML. The only thing we ask is that the link points at the tool page you actually wrote about.
It is uploaded over an encrypted connection and processed on our servers. An automated cleanup job then deletes files older than a few hours; in rare cases a file can sit slightly longer before the sweep picks it up. Files are not shared or made public. Full detail is in the Privacy Policy, with more answers on the FAQ page.